The main event
Cans on the expo floor, in the lounges and at every stage bar across the three days in Miami.
April 2027
Turning throwaways into giveaways
Every can of water handed out at eMerge Americas becomes a branded giveaway with a code on it. One scan of the Smart QR code opens an immersive experience and tells you who is holding the can. Fully recyclable aluminium instead of printed clutter nobody keeps.
- 20k+
- Cans handed out
- 0
- Wasted impressions
- 1
- Scan to capture
The cans
Canned water in every hand, a code on every can
The water is already being handed out. Putting the eMerge Americas mark and a unique code on every can turns something people would bin into something that works for you.
Water becomes a giveaway
Branded
eMerge Americas on every can
A giveaway becomes a code
Scannable
Unique code per can
A code becomes a contact
Captured
An immersive experience, and a guest you know
Where they live
Three places the can does the work
Conferences
Travelling editions for summits and partner conferences through the year, each with its own code set.
Off-site events
Dinners, rooftop receptions and investor evenings, where the can is the invitation and the check-in.
Hospitality
An elevated welcome in every hand
Water is served at every event. Served in a branded can, it stops being a supply line and becomes part of how eMerge Americas hosts its guests.
A better welcome
Guests are met with chilled sparkling water in a beautiful can instead of a warm plastic bottle on a folding table.
Premium in the hand
The can looks and feels considered, so every photo, panel and hallway conversation carries the eMerge Americas mark.
Hospitality that scales
Show floor, VIP lounges, speaker rooms and off-site dinners all serve the same signature drink, so the standard never drops.
Care people remember
Keeping 20,000 people hydrated across three long days is the simplest hospitality there is, and the one they feel most.
Smart QR codes by We Can It
An immersive experience in every hand
Each can carries a Smart QR code. One scan opens a digital experience for the attendee and, behind the scenes, our platform Journeys records who they are, keeps the conversation going and enriches what eMerge knows about its audience.
- 01
Scan
The guest points their phone at the Smart QR code on the can. It opens in the browser, no app to download.
- 02
Welcome
They land on an eMerge Americas experience made for them, not a generic web page.
- 03
Engage
Sessions, meetings and off-site invites reach them while they are still holding the can.
- 04
Learn
Every scan feeds one clear picture of who came, what they liked and how to reach them again.
Innovation and sustainability
A smarter giveaway that leaves less behind
Putting a code on a can of water is a new way to meet attendees, and it replaces the printed clutter every event still hands out.
Aluminium, not plastic
Cans are endlessly recyclable and recycled far more often than bottles, so the giveaway leaves nothing behind.
Printed, not handed out twice
The can replaces flyers, lanyard inserts and branded plastic. One object does the job of a whole table of swag.
Measured, not guessed
Scans show exactly how many people engaged, so print runs match real demand instead of filling storage rooms.